A few weeks ago I was invited to go into my local Boux Avenue store to check out everything that they have to offer. Now, I am no stranger when it comes to Boux Avenue as I have always been pretty vocal about the fact that it’s my favourite store. There is something sensual about buying underwear, I love the feeling of leaving a store knowing that I have just bought new undies. Maybe it’s just me, but having nice new underwear makes me feel powerful, like I can take on the world.
My first job was actually as a bra fitter in Wonderbra, when it was at The Boulevard, well back then it was The Outlet. Since then I have always had an interest in having the right bra and why it’s important to have the right fit. I’ll be honest, as of late I have gotten really lazy when it came to my bras as I wasn’t getting them checked when I was buying them. I just assumed that I would be the same size as usual but fast forward to me standing in Boux Avenue and man, was I wrong. Did you know that approximately 80 per cent of women are wearing the wrong size bra? That’s so many of us, c’mon women let’s sort it out.
Upon entering Boux Avenue my heart always flutters a little because it’s always so well laid out and cared for that it makes for very easy shopping, I couldn’t wait to get shopping. I met with Sophie who would be my fitter and would later help me pick out my new underwear. Such a bubbily, easy to talk to person which immediately made me feel at ease. I’ll admit, I was nervous before I went into the changing room because I didn’t want to feel embarrassed standing there in my beat up old tan stained ‘white’ Boux bra from 4 years ago but Sophie made me feel so relaxed and not nervous at all.
I stood there in my own bra while Sophie and I chatted away while she measured me and asked me questions to find out what kind of style I liked, then she left me in the most fabulous room (with excellent lighting might I add) with a glass of prosecco. I sat happy as larry while Sophie ran around picking the best bras for me and she came back with the most amazing selection. I must have tried on about 15 bras and she was so honest about what suited me and what looked good which made me feel amazing, knowing that I was getting something that looked right. As someone who has bigger boobs I can find it quite difficult to know what suits and what doesn’t, so having a second opinion really made all the difference.
Even though I had been measured, the size that I was measured to didn’t apply to all bras which is why it’s so important to try them on when you are in store. For example, I had been wearing a 34G, Sophie then matched me to a 34G and so for a quick second I was smug that I was wearing the right bra. However, I tried on the 34Gs in store and it turns out they were too small, so upgraded to a 36G. That’s pretty much just a guide size as yes the majority of bras I tried on fitted in a 36G but it a few I needed to go up in the back size. I can’t stress how important it is to try them on, as even if you have your size you might need it tweaked slightly.
Having the right fitting bra does wonders for your shape and I swear, instantly makes you feel more confident. Not only does does your bra provide support to your breasts and flatter you it also, let’s be honest, enhances your sex appeal. You know that feeling of taking your bra off at the end of the day? Yeah, you’re probably wearing the wrong size. Your bra should never feel too tight or constrict you in any way. I gotta admit, it’s nice not having my bra feel like a cheese wire, cutting my body to bits during the day. My new underwear is so comfortable and even though I am happy knowing that I am around a 36G, I will definitely get my next bras fitted too.
I was kindly gifted 3 sets from Boux Avenue and grabbed two other sets while I was there, while leaving with a wish list as long as my arm. Keep scrolling to see what I picked up!
Chloe Lace Plunge Bra, £26 | Chloe Lace Shorts, £12
Harper Non Padded Full Support Bra, £32 | Harper Brazilian Briefs, £14
Priscilla Full Support Balconette Bra, £32 | Priscilla Briefs, £15
I also picked up these beauties in the sale! I am thrilled with the experience I had and if you are lucky to be near a Boux Avenue store then definitely called in. For those of you who live near me in Belfast, then I couldn’t recommend Sophie enough.
Have you been fitted for a bra recently? How did you find your experience? Send me a message, I would love to hear!
PS. Boux Avenue have buy one bra get one half price right now – go go go!